EARTH'S HOUR

                                                     

1. What is crowdsourcing?
   Crowdsourcing is the process of getting work or funding from a crowd of people, usually through the online community.
2. What is the difference between crowdsourcing and crowdfunding?
   Crowdfunding is when a group of people get together and invest small amount of money to support a campaign. Crowdsourcing encourages people to support a project or campaign without using capital.
3. What does this aim to achieve?
   Crowdsourcing and crowdfunding gives you the power to inspire anyone, even if you’re just one person. There are great projects happening all over the world, and every dollar, every voice can make that difference.
4. Isn’t Earth Hour a one hour event?
   Earth Hour is more than annual event; however it culminates in an hour of inspiration held across the world towards the end of March each year.

   Earth Hour believes that the symbolism of the hour is incredibly important in bringing people and communities together across the globe. But our aspiration from the beginning was to go far beyond the hour itself.

   In 2012, Earth Hour launched I Will If You Will, a platform to incentivise and inspire individuals to share their commitment to the planet with their friends, colleagues, leaders and networks.

   Earth Hour also encourages and promotes many other initiatives around the world, including the Earth Hour City Challenge, the Earth Hour People’s Projects and many national and local actions that take the campaign beyond the hour.

   As of 2014, Earth Hour is supporting crowdfunding and crowdsourcing projects that benefit the planet.
5. Who can participate?
   Anyone in the world with an Internet connection can participate on Earth Hour Blue’s crowdsourcing platform.
6. What is Earth Hour’s relationship with the campaign organisers?
   For our launch year, we are only looking at crowdsourcing campaigns from the WWF network and chosen Earth Hour partners who we've worked with for a few years. Earth Hour shows how a global voice can affect a global or local outcome. 
7. Where can we find Earth Hour on social media?
   Earth Hour uses social media to drive its campaign. Follow our stories on Facebook, Twitter, Flickr, Tumblr,Google+, Instagram, Pinterest and of course, the IWIYW campaign on YouTube.
8. What is the Earth Hour City Challenge?
   With more than 70% of the world’s CO2 emissions generated by cities, the Earth Hour City Challenge has been created to reward pioneering cities that are leading the way towards a fully sustainable future. See more at EarthHour.org/CityChallengeIn 2012, cities throughout Canada, India, Italy, Sweden and the United States will participate in the pilot challenge.
9. How do cities win?
   An international jury will review all submissions outlining holistic, inspiring and credible city plans that increase the share of renewables in the city's energy systems. The Earth Hour City Challenge is not about having the most hi-tech plans or resources; it's about a commitment to innovative thinking and enacting solutions that create a greener and cleaner city for residents.