Connected to the mainland by a slender, gently curving causeway, guests may arrive at Dubai's most iconic hotel by either one of the world's largest chauffeur-driven fleets of Rolls Royce's or alternatively by a dedicated helicopter transfer service.
Visitors who arrive by helicopter will experience a 15 minute birds-eye-view of the city, culminating in a dramatic landing on the hotel's helipad on the 28th level.
From the moment the guests enter their room and their butler asks whether they would like assistance unpacking their luggage, they will retreat into a state of personal privacy in an environment of spectacular elegance and sophistication, where every request is granted and every need anticipated.
Like this thousands of hotels across the world welcome the rich and the elite. Will all these rich share a little with the poor?
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